A COMMITMENT to timeless designs, quality finishes, minimalist style and a unique business model has had watch company DeMontbrayPilton start up and run like clockwork.
The Brisbane-based wrist watch company launched last August and found success in stores and online by using social media, amassing an Instagram following of more than 20,000 people.
Founder Chris Pilton said his business model had succeeded because he selected carefully which stores would stock DeMontbrayPilton watches, which sell for AUD250.
He said he designs the watches here and then manufactures in Hong Kong.
“I am quite content keeping it small as I think people like it as a unique brand as opposed to being another mass produced brand,” he said. “I want to keep the watches rare – people can buy expensive watches that are rare, but I wanted to create watches that are rare and affordable.
“The scarcity drives up the demand for them rather than being able to buy them anywhere. It keeps them quite special.”
The business model has proven successful with numerous Queensland stores stocking DeMontbrayPilton, adding to its online reach.
“Watches are one of the most competitive industries out there at the moment,” Mr Pilton said.
“However, there’s not a lot of Australian brands, which is where we fit in.
“The highest sales have been in the United Kingdom and Brisbane. I have also sold a selection in Sweden, New York, and Los Angeles. They are the main hubs at the moment.”
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Written by: Nathan Torprey The Courier Mail
Photography: Russell Shakespeare
Location: Wil Valor Brisbane